Live exec dashboard
Company overview dashboard
Full operational picture in one screen: live footfall, turn-in rate, returning customers, sales revenue, conversion, store-by-store distribution and customer demographics.
People counting & retail footfall analytics
People counting that turns store traffic into measurable profit.
99%-accurate people counting, conversion analytics and zone-level engagement — deployed and supported across UK and international retail by the Smart Urban Sensing team.
99%Accuracy shown
Real-timeAnalytics
PremiumEmbedded visuals
Platform proof
People counting dashboards your buyers will actually see.
Live screens from the SUS FootfallCam V9 platform — the same software that sits behind Pandora, The Body Shop, HARIBO and the rest of the retail brands trusting Smart Urban Sensing. Real reports, real numbers, no mockups.
Sensor coverage
One sensor. 9.24 m of accurate coverage at 4 m mount height.
Wide-angle, top-down sensing covers a single sales floor with fewer devices, lower install cost and a cleaner ceiling. Every visitor inside the dashed footprint is counted, tracked and attributed in real-time — the same data that powers every report further down this page.
- 9.24 m diameter coverage at standard 4 m ceiling height.
- Top-down geometry removes occlusion errors common in oblique cameras.
- Anonymous by design — no facial recognition, GDPR-aligned out of the box.
Single-sensor flagship coverage diagram
Reporting outputs
Live reporting outputs your buyers see on day one.
Real dashboards from the SUS FootfallCam platform — operational overview, weekly conversion ranking and trend analytics. The outputs commercial buyers ask to see before they sign.
Weekly conversion ranking
Sales conversion league table from people counting data
Top 15 and bottom 15 stores ranked by conversion, with week-over-week change. Lets head-office spot the wins to replicate and the underperformers that need attention.
Trend & profile analytics
People counting conversion trend reports
Monthly, weekly, daily and hourly conversion patterns with weekday vs. weekend traffic profiles — the rhythms you need for staffing, marketing and merchandising calls.
99%Counting accuracy
9.24 mSingle-sensor coverage
Real-timeStreaming analytics
GDPRAnonymous by design
Hardware visuals
Retail-grade people counting sensors, built for permanent in-store deployment.
The SUS AI 3D Pro1, 3D Pro2 and 3D Pro3 — the hardware behind every Smart Urban Sensing installation. Discreet ceiling and wall mounts, fanless silent operation, on-device AI and anonymous-by-design counting that’s GDPR-ready out of the box.
SUS AI 3D Pro1
SUS AI 3D Pro1 — entry-tier counter
Compact, ceiling-mounted 3D stereo sensor with on-device AI counting and a quiet status LED. The go-to device for single entrances, smaller stores and cost-efficient multi-site rollouts.
SUS AI 3D Pro2
SUS AI 3D Pro2 — flagship counter
Dual-lens 3D stereo vision with advanced AI counting, demographics and zone analytics. Up to 9.24 m coverage from a single device at 4 m mount height — fewer sensors, cleaner ceilings, lower install cost.
SUS AI 3D Pro3 — the AI box
SUS AI 3D Pro3 — the AI box
The SUS AI 3D Pro3 AI box: on-device AI processing, dual-lens stereo vision, anonymous-by-design counting and silent fanless housing — engineered for permanent retail deployment and years of uninterrupted retail-grade service.
Heatmaps & zone engagement
See exactly which zones convert and which get ignored.
Zone-level engagement plotted directly onto the store floor plan, with demographics breakdown and per-zone engagement scores. This is the merchandising conversation buyers want — backed by anonymous, GDPR-safe data.
- Engagement % per zone overlaid on the actual floor plan.
- Filter by gender, age band or visit type in one click.
- Identify cold zones, hot zones and merchandising opportunities.
- Use the same data for layout planning and A/B store experiments.
Live occupancy
People counting in real time — occupancy, capacity limits and dwell — on one operations screen.
Average and max occupancy, occupancy-limit alerts and minutes-over-limit per day. 15-minute live trend, an hour-by-day occupancy heatmap and a full summary table — everything centre managers need to manage capacity, safety and dwell time.
- Live 15-minute occupancy trend across the week.
- Hourly heatmap that shows peaks at a glance.
- Occupancy-limit triggers with minutes-over-limit summary.
- Per-hour summary table for operational handovers.
Mall-level monitoring
Centre-level people counting with year-on-year visitor trends.
Site identity, operating hours, location map, visitor totals, group sizes, average visit duration and busiest hours — with this-year vs. last-year visitor trend over 120 days on a single screen.
Mall profiling
Centre overview — 18.9K visitors, 46m37s avg dwell, 120-day trend
The dashboard mall and shopping-centre operators ask to see first. Comparable year-on-year visitor data, group-size analysis, dwell-time benchmarks and the busiest-hour insights that drive tenant-mix, staffing and marketing decisions.
Behavioural intelligence
Beyond counting — dwell, pathing and in-store behaviour.
The same sensors that count your visitors also map how they move through the store: dwell by zone, pathing between displays, group composition and queue dynamics — the behavioural layer that makes merchandising and layout decisions defensible.
- Per-zone dwell time and engagement scores.
- Pathing analysis between entrance, key displays and tills.
- Group vs individual visitor profiling, fully anonymous.
- Feeds A/B layout tests and merchandising decisions.
Revenue proof
From people counting data to +13% revenue and +23% visitor growth.
This is the report that closes the deal. Total revenue up 13% to $1.543M, visitor count up 23%, and the Top 10 stores ranked side-by-side for visitor count, sales revenue and conversion. One screen — the full commercial case for the platform.
- Year-over-year revenue and visitor growth at a glance.
- Top 10 store rankings for revenue and conversion.
- Busiest hour and busiest day identified automatically.
- Weekly and monthly regional roll-ups, ready for board reporting.
Why Smart Urban Sensing for retail
The UK retail people counting team behind SUS FootfallCam deployments.
We design, install, integrate and support people-counting programmes for UK and international retail brands — from a single flagship to multi-site rollouts. End-to-end delivery, retail-grade SLAs and a dedicated UK helpdesk.
Retail focus
Retail-only deployments
Every installation we deliver is a retail store, flagship or chain — not a one-off project. The reporting, KPIs and SLAs are tuned for store managers, area managers and head office.
Authorised installer
Official SUS FootfallCam people counting partner
Authorised SUS FootfallCam installer with direct factory support, the latest SUS AI 3D Pro1, 3D Pro2 and 3D Pro3 hardware, and the V9 platform — the same platform Pandora rolled out across 200+ UK & Ireland stores.
UK delivery
UK survey, install and support
Manchester-based team, nationwide engineers, full survey-to-go-live delivery and ongoing UK helpdesk. No offshore queues for retail-critical sites.
Retail case studies
Live people counting rollouts — from single flagship to multi-site chain.
A selection of UK and international retail brands using SUS FootfallCam people-counting and conversion analytics through Smart Urban Sensing and the wider SUS FootfallCam network.
Pandora
Chain rollout
200+ counters across UK & Ireland
Pandora replaced its legacy Prism™ people counters with SUS FootfallCam, rolling out 200+ devices across its UK and Ireland estate to standardise traffic, conversion and benchmarking reporting across stores.
200+
Counters deployed
UK & IE
Estate coverage
6,700+
Global POS using SUS FFC
The Body Shop
Flagship + chain
High-street stores with conversion benchmarking
SUS FootfallCam people counting deployed across high-street locations — visitor volumes, dwell time and store-by-store conversion benchmarking feed weekly performance reviews for store and area managers.
99%
Counting accuracy
Weekly
League-table reporting
GDPR
Anonymous by design
HARIBO
Retail outlet
Outlet traffic insight & staffing optimisation
SUS FootfallCam sensors deployed in HARIBO outlet retail to measure visitor traffic, peak hours and conversion against EPOS data — informing staffing rotas, promotional planning and outlet performance benchmarking.
Real-time
Peak-hour insight
EPOS
Conversion linkage
Outlet
Retail environment
Luke 1977
Premium menswear
Premium menswear conversion analytics
UK premium menswear brand using SUS FootfallCam people counting to measure store-front conversion, dwell time and the impact of in-store events and campaigns on flagship and high-street stores.
Storefront
Conversion tracking
Dwell
Per-zone analytics
Campaign
Lift measurement
Radiator Outlet
Specialist retail
Showroom footfall & sales-team performance
Specialist home-improvement retailer using SUS FootfallCam to measure showroom traffic, sales-team conversion per visitor and the ROI of regional marketing — clear visibility on where each lead came from and how it converted.
Per-visitor
Conversion
Regional
Marketing ROI
Showroom
Specialist retail
The Fragrance Shop
Multi-site chain
Multi-site chain — conversion league table
UK fragrance retailer using SUS FootfallCam across multiple stores to power a weekly conversion league table, identify top performers, surface under-performers early and standardise traffic reporting for head-office reviews.
Multi-site
UK rollout
Weekly
League ranking
HQ
Standardised KPIs
Brand references shown for context of the SUS FootfallCam platform deployed by Smart Urban Sensing and the wider partner network. Programme details vary by client; figures shown are platform capabilities and where stated represent publicly disclosed deployments.
ROI & conversion uplift
What retailers unlock with people counting data.
Once visitor traffic is measured accurately and linked to EPOS sales, retailers consistently surface the same commercial levers. These are the conversion uplift areas SUS FootfallCam clients use to build the ROI case.
+4%
Sales conversion uplift
Example: a global retailer extended trading hours after SUS FootfallCam revealed high after-hours mall traffic at a flagship — +4% conversion uplift attributable to the change.
+13%
Revenue lift potential
When staffing rotas, layout and campaigns are aligned to actual visitor traffic, retailers commonly see double-digit revenue lift at top-performing stores within the first reporting cycle.
99%
Counting accuracy
3D stereoscopic sensors with AI video analytics deliver the accuracy needed to make conversion-rate decisions you can defend in a board meeting — not directional guesswork.
Staffing
Align rotas to true peak hours, not anecdotes.
Marketing ROI
Attribute footfall lift to specific campaigns.
Layout
A/B test floor plans against engagement data.
Benchmarking
Rank stores like-for-like across the estate.
Ready to turn people counting data into a commercial rollout?
Book a 20-minute review with the Smart Urban Sensing team. We’ll walk through your current reporting, identify the quickest commercial win and outline a single-entrance pilot or full multi-site rollout — whichever fits your estate.
What happens next
Make the people counting buyer journey concrete.
Discovery call
Review the sector, site and reporting goals.
Data audit
Assess entrances, counters and current visibility gaps.
Pilot plan
Define the shortest trial path and likely ROI case.
Rollout proposal
Convert the pilot into a broader deployment programme.
Book a review
Book a 20-minute traffic-to-profit review.
Tell us about your stores, entrances and current reporting. We’ll come back with the shortest path to a retail pilot and a clear ROI case.
Free audit of current traffic data
Review entrances, visibility gaps and the likely quickest win.
4-week trial at one entrance
Low-friction proof-of-value before a wider deployment.
Benchmark report vs peers
Frame likely performance questions and ROI opportunities.
Our people counting deployments are built around UK retail privacy expectations and follow the principles set out in the ICO’s UK GDPR guidance for in-store analytics, and align with retail performance benchmarks reported by the British Retail Consortium.