HARIBO Opening day ready. Staffing shaped by real demand. Smart Urban Sensing https://smarturbansensing.co.uk/case-studies/haribo-trafford-centre-staffing.html Customer context A new HARIBO store at Manchester’s Trafford Centre needed useful visitor data from its first day of trading, not a reporting system to add later. Initial problem Opening a family-focused store in a busy shopping centre means uneven demand: weekend surges, school holidays and quieter weekday windows. HARIBO needed to see when visitors actually arrived so managers could plan service coverage rather than build rotas on assumptions. SUS installation scope Following a site survey, SUS installed a 3DPro2 above the main entrance, covering its full width. Installation, calibration and testing were completed before the store opened on 5 December 2025. The published account reports an installation time of approximately four hours and a network connection to the cloud reporting platform. Reporting use Store and area managers received real-time dashboards and scheduled reports. The first month’s patterns highlighted stronger weekend demand and a principal trading window from late morning to late afternoon, giving the team a basis for reviewing rotas by time of day. Operational change The SUS account describes staff rotas being aligned to demand, with more coverage in busy periods and leaner staffing in quieter windows. This is a supplier-reported operational change. A usable labour-cost measurement record has not been supplied for this page, so savings are not presented as a newly validated outcome. Evidence status Published SUS installation account, supplemented by a customer quotation supplied and approved for this page by SUS. The quotation expresses the customer’s perspective on analytics, not a measured commercial uplift. No underlying labour-cost dataset is held with this page. Legacy supplier-reported figures The earlier SUS account reports estimated labour-cost savings of up to 15% in the first month and opening-day counting accuracy of 99% against manual checks. The cost baseline, calculation, exact evaluation dates and manual-count sample are not published. These are legacy supplier-reported figures, not independently verified results or outcomes meeting the new measurement-record standard. From reporting to action: Using visitor patterns to shape the rota Report used: SUS cloud dashboards and scheduled reports showing weekend demand and the late-morning to late-afternoon visitor peak. The exact report title and export are not supplied. Decision made: Align staff rotas with visitor demand, reducing quiet-period overstaffing and improving coverage during busy periods, as described in the SUS account. Team or site: Store and area managers at HARIBO, Trafford Centre, Manchester. Date or period: First-month insights following the 5 December 2025 opening. The exact report window and rota-change date are not published. Evidence status: Supplier-reported operational example. A dated report and corresponding rota are still needed to substantiate the specific intervention; the customer quotation does not validate the legacy savings estimate. Customer quotation “It's hard to imagine doing this business without having AI-powered data analytics. But the reality is there are a lot of retailers that don't have it. At one time, we were that retailer.” HARIBO Project facts Project location: Trafford Centre. Manchester · single retail store Installation coverage: Main entrance. 3DPro2 counting across the entrance width Reported installation time: ≈4 hours. Supplier-reported delivery fact, not an uplift Store opening: 5 Dec 2025. Counting commissioned before opening Sources https://smarturbansensing.co.uk/haribo-trafford-centre-3dpro2-people-counter/ Enquiries: sales@smarturbansensing.co.uk No independently verified commercial uplift is claimed.