Pandora
Connecting store traffic with campaign decisions.
Smart Urban Sensing
https://smarturbansensing.co.uk/case-studies/pandora.html

Customer context
A chain of Pandora jewellery stores across the UK. The published account does not give a site count, installation dates or an evaluation period.

Initial problem
Pandora's pricing is exposed to the market cost of raw materials such as gold and diamond, in a category where price and affordability are the competitive battleground. The published account describes the need for a way to observe consumer behaviour as those prices fluctuate, rather than inferring it from sales alone. The category is also strongly seasonal: SUS notes that November to January carries a large share of jewellery sales as customers buy gifts.

SUS installation scope
SUS installed AI 3D Pro 2 and AI 3D Max people counters across the estate, with data from every store centralised and delivered through its V9 Retail Analytics portal. The published account does not describe the rollout sequence or duration.

Reporting use
The SUS account says Pandora used its marketing-effectiveness report to determine advertising and promotional-event distribution channels and assess advertising response across three testing time frames. Store data was centralised in the V9 Retail Analytics portal, alongside conversion, peak-hour and store-performance reporting. The account does not identify a particular campaign or its evaluation dates.

Operational change
The supplier-reported operational change is the use of traffic and marketing-effectiveness reporting to inform channel choices and store reviews. The account also claims improved visitor experience, operations and sales, but provides no quantified before-and-after result.

Project facts
Customer: Pandora. Retail · Multi-site jewellery
Deployment scope: Multi-site. See the installation account below
Measurement focus: Chain-wide conversion and peak-hour reporting. Scope or reporting capability, not a verified uplift
Delivery partner: SUS. Published deployment account

Sources
https://smarturbansensing.co.uk/pandora-jewellery/

Enquiries: sales@smarturbansensing.co.uk
No independently verified commercial uplift is claimed.