Shopping centres, Ireland
Area-level benchmarking across shopping centres in Ireland.
Smart Urban Sensing
https://smarturbansensing.co.uk/case-studies/shopping-centres-ireland.html

Customer context
Shopping centres and retailers within them, across several cities in Ireland. SUS publishes this as an unnamed multi-centre deployment; no individual centre, site count or date is named in the case material, so none is named here.

Initial problem
A shopping centre sells space, and the value of a given unit depends on the traffic passing it. Without area-level counting, centre management cannot compare one mall against another, judge whether a marketing campaign moved anything, or substantiate what a retail space is worth to a prospective tenant.

SUS installation scope
SUS installed multiple AI 3D people counting and tracking devices inside shopping centres and retailer units across various cities in Ireland. The published account does not state the number of centres, the number of devices or the deployment period.

Reporting use
The SUS account describes area-level traffic, centre benchmarking and customer-journey information for shopping centres in Ireland. These capabilities are intended to help management assess campaign activity, explain the value of retail space and consider advertising placement. The account does not identify a named centre's tenancy decision, campaign change or resulting commercial performance.

Operational change
SUS lists the capabilities delivered: understanding traffic flow by area, benchmarking centre performance, assessing marketing campaign effectiveness, substantiating the value of retail space, tracking customer journeys and placing advertising strategically. No quantified outcome, tenancy decision or campaign result is published.

Project facts
Customer: Shopping centres, Ireland. Retail · Shopping centres, Ireland
Deployment scope: Multi-site. See the installation account below
Measurement focus: Mall and tenant area benchmarking. Scope or reporting capability, not a verified uplift
Delivery partner: SUS. Published deployment account

Sources
https://smarturbansensing.co.uk/case-studies/

Enquiries: sales@smarturbansensing.co.uk
No independently verified commercial uplift is claimed.