St George's Hall
Attendance evidence for a publicly funded events programme.
Smart Urban Sensing
https://smarturbansensing.co.uk/case-studies/st-george-s-hall.html

Customer context
St George's Hall, Liverpool — a Grade I listed Neoclassical building opened in 1854, containing concert halls and law courts, reopened in 2007 after a £23m refurbishment. Installation dates and the number of counted entrances are not published.

Initial problem
The Hall runs a mixed year-round programme of free and paid events, exhibitions, tours, gigs, weddings and corporate events. SUS notes that attendance figures are of particular value to Liverpool City Council, because the return expected from an event — leads, revenue or public profile — only materialises if people actually attend. Free events and open exhibitions leave no ticket trail to count.

SUS installation scope
SUS installed its AI 3D people counters within the Hall. The published account states an accuracy level of 99%, and describes the sensors as engineered for reliability and cost-effectiveness. No manual-count validation sample or test method is published alongside that figure.

Reporting use
The client received counting data through the V8 Analytics reporting portal. The published brief links attendance at free and paid events to event evaluation and Liverpool City Council's requirement to validate funding allocation with visitor evidence. Hourly and daily traffic provide a basis for comparing events; no specific funding award or programme change is documented.

Operational change
The published account describes the accuracy and the purpose of the data rather than a measured outcome. No attendance change, funding decision or programme change is claimed, and the accuracy figure is a supplier specification, not an audited result for this site.

Project facts
Customer: St George's Hall. Venues & culture · Grade I listed civic venue
Deployment scope: Single site. See the installation account below
Measurement focus: 99% stated accuracy. Scope or reporting capability, not a verified uplift
Delivery partner: SUS. Published deployment account

Sources
https://smarturbansensing.co.uk/st-georges-hall/

Enquiries: sales@smarturbansensing.co.uk
No independently verified commercial uplift is claimed.