The Perfume Shop
Making sales conversion visible alongside store traffic.
The Perfume Shop is a confirmed SUS deployment. Its published customer profile highlights sales conversion as a key business measure and describes a UK estate of more than 200 stores.
Published customer context · not SUS rollout totals
UK stores in the published profile
Retailer estate context, not a count of SUS-installed stores or a verified current estate total.
Technology selection reported since
The reference dates the retailer's selection of 3D Pro2 technology. It does not establish SUS's installation date.
The initial problem
The profile identifies conversion as important to the retailer. Visitor measurement supplies the traffic context needed to distinguish a change in customer demand from a change in the share of visits that become purchases.
Read the published account ↗What SUS installed
The customer profile reports selection of 3D Pro2 technology since 2016 for accuracy and reliability. SUS separately confirms its deployment relationship; the reference does not specify the SUS-installed store total or the dates of SUS's work.
Read the published account ↗How the reporting was used
For a comparable SUS reporting brief, align visitor and transaction periods before comparing conversion across trading days or campaigns. This is practical application guidance, not a claim that The Perfume Shop made a particular campaign or staffing change.
Read the published account ↗The operational change
The published case establishes a conversion-focused measurement use case and technology-selection history. It does not publish a conversion uplift, revenue gain or campaign return.
Read the published account ↗What the evidence supports
SUS confirmed The Perfume Shop deployment on 19 September 2026. The linked customer profile provides the retailer-scale and technology-history figures below. These are not SUS rollout totals or measured commercial gains.
Sources, approvals and measurement standard
Standard for newly validated outcomes
A future result will be labelled “Measurement record available” only when its KPI definition, baseline, comparison period, site scope, counting exclusions, calculation and source records have been reviewed and publication approved. This is the acceptance standard, not a claim that every existing figure has passed it.
Legacy figures and qualitative accounts
Previously published supplier figures remain labelled as such, with missing measurement details stated. Installation facts, reporting capabilities and qualitative operational changes are not commercial uplift. None of the figures here is presented as independently verified.
See store sales in the context of visitor demand.
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