Pandora
Connecting store traffic with campaign decisions.
A chain of Pandora jewellery stores across the UK. The published account does not give a site count, installation dates or an evaluation period.
Project at a glance
Customer
Retail · Multi-site jewellery
Deployment scope
See the installation account below
Measurement focus
Scope or reporting capability, not a verified uplift
Delivery partner
Published deployment account
The initial problem
Pandora's pricing is exposed to the market cost of raw materials such as gold and diamond, in a category where price and affordability are the competitive battleground. The published account describes the need for a way to observe consumer behaviour as those prices fluctuate, rather than inferring it from sales alone. The category is also strongly seasonal: SUS notes that November to January carries a large share of jewellery sales as customers buy gifts.
Read the published account ↗What SUS installed
SUS installed AI 3D Pro 2 and AI 3D Max people counters across the estate, with data from every store centralised and delivered through its V9 Retail Analytics portal. The published account does not describe the rollout sequence or duration.
Read the published account ↗How the reporting was used
The SUS account says Pandora used its marketing-effectiveness report to determine advertising and promotional-event distribution channels and assess advertising response across three testing time frames. Store data was centralised in the V9 Retail Analytics portal, alongside conversion, peak-hour and store-performance reporting. The account does not identify a particular campaign or its evaluation dates.
Read the published account ↗The operational change
The supplier-reported operational change is the use of traffic and marketing-effectiveness reporting to inform channel choices and store reviews. The account also claims improved visitor experience, operations and sales, but provides no quantified before-and-after result.
Read the published account ↗What the evidence supports
SUS reports use of a marketing-effectiveness report for channel decisions. A named campaign, decision date and measured commercial result are not published.
Sources, approvals and measurement standard
Evidence detail
The account describes deployment scope and qualitative use. No usable before-and-after measurement record has been supplied for this page.
Standard for newly validated outcomes
A future result will be labelled “Measurement record available” only when its KPI definition, baseline, comparison period, site scope, counting exclusions, calculation and source records have been reviewed and publication approved. This is the acceptance standard, not a claim that every existing figure has passed it.
Legacy figures and qualitative accounts
Previously published supplier figures remain labelled as such, with missing measurement details stated. Installation facts, reporting capabilities and qualitative operational changes are not commercial uplift. None of the figures here is presented as independently verified.
Find the next opportunity in your store traffic.
Tell SUS what you need to understand, where you need coverage and which decision better data should inform. Send it through the SUS enquiry form and mention this customer story.
Book a free 20-minute footfall review ↗Calculate likely ROI →