Case Studies
Pandora Jewellery
Pandora Jewellery
Pandora is a Danish jewellery manufacturer and retailer founded in 1982 by Per Enevoldsen. The company started as a family-run jewellery shop in Copenhagen.
Pandora is known for its customisable charm bracelets, designer rings, earrings, necklaces and watches.
The Pandora story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local danish jeweller’s shop to a world-leading, global jewellery company present in more than 100 countries.
Smart Urban Sensing Ltd installed our world leading people counters across a chain of Pandora Jewellery Retail Stores. With high quality installations across Pandora retail stores, store retail data is centralised and delivered to the client via our V9 Retail Analytics online portal.
We delivered highly accurate and valuable footfall analytics data & key performance indicators such as sales conversion, visitor peak hours, high performance, and low performance stores, which enabled Pandora to improve the visitor experience and optimise store operations, enhancing sales across the chain of stores.
The Pandora stores are one of the UK’s biggest and best retailers with a chain of multiple UK stores nationwide. As a jewellery store that is constantly affected by the market cost of raw materials such as diamond and gold, Pandora was in need of a method to identify consumer behaviour when prices of their offerings fluctuate. Knowing full well that the jewellery retail industry is highly competitive in terms of price and affordability, it is crucial for Pandora to implement our AI 3D devices such as the AI 3D Pro 2 and the AI 3D Max people counter device as their means of observing consumer behavioural trends.
Jewellery stores tend to have peak seasons. It’s no surprise that the time between November and January accounts for plenty of jewellery sales, as people purchase gifts for family and friends. These peak seasons present a valuable opportunity for retail stores to track customer data, helping inform them of behaviours and practices that can drive sales. With people counting and people tracking devices, you can measure several key indicators to help improve store performance.
Firstly, you can more easily identify the customers’ behaviours. Insight on when and how often a customer comes into the store can help prioritisation regarding the store’s organisation. Additionally, retail store traffic flow can signal the right number of staff members you need to schedule, which helps the store provide customers with a high-quality level of service. Counting people traffic can estimate your store’s daily sales.
This information can tell you how significant your sales are on a daily basis and whether your employees are going above and beyond to maximise the experience for the customer. Additionally, you can measure overall conversion rates. Having a count of how many customers come into your store is beneficial, as you can measure that figure against how many of them are making purchases. As a result, you can look at which factors are deterring people from buying your jewellery, such as customer service or pricing. Configuring your store’s layout in certain ways also plays a role in customer behaviour.
Smart Urban Sensing installed and also fully maintained the footfall counters installed within Pandora stores throughout the UK. We have installed the AI 3D Max counters across the chain of Pandora stores and some AI 3D Pro 2 counters within Pandora stores.
Our counter devices are mounted at each entrance / exit points of the retail stores creating a perfect AI counting and tracking grid which tracks and accurately counts everyone who enters and leaves the store through the counting area. Our highly advanced artificial intelligence software algorithm delivers almost 100 % accurate data through the customer network into the cloud-based platform. Our footfall counter hardware devices have all the software & AI algorithms embedded within the CPU of the counting device with a one cable installation through a cat5e / cat 6 Power over Ethernet network cable. Data is delivered through our online V9 Retail Analytics platform with an extensive and sophisticated reporting and graphical interface for the client management teams.
We provide a complete maintenance service following installation and attend site efficiently and swiftly to resolve any issues the client may be facing in any of their Pandora stores throughout the UK.
AI 3D Max
AI 3D Pro 2
V9 Analytics Manager
Smart Urban Sensing provides people counters and footfall counters in retail analytics, retail data analytics and data retail with big data in retail by people counting sensor technology. Retail analysis and visitor counter for footfall counter for retail with customer counter and people counting system provide retail data analysis, retail predictive analytics and footfall analytics.
Benefits for Pandora Jewellery
Analytics Data from the sensors allowed the customer to:
Measure the Effectiveness of New Ad Campaigns
Pandora had used the marketing effectiveness report provided to determine their channel of distribution for advertisements and promotional events. Pandora is highly competitive in the pricing they offer to their customers and rely on campaigns for a large portion of their revenue. With the insight to their marketing effectiveness which isolates three different time frames to allow quality testing, Pandora can determine how well perceive their advertising efforts are.
A retail store traffic counter provides an opportunity to measure and grow marketing efforts. No matter the marketing campaign focus you pursue, you can see how it influences customers. For larger jewellery stores, you can see how effective your marketing is at bringing customers into your store. If you just released new ad campaigns, you could tell whether they were able to reach new customers and gauge their level of success. This information can help you identify whether your store needs to change its marketing efforts to be more successful. A business that sees an influx of customers after releasing a certain ad campaign can better understand what types of advertising their audiences prefer.
Optimise Staff Scheduling
Depending on the location of the store, the current season, and demand for the product, the number of customers entering your store can vary. Using store traffic counters to record the footfall of entrances and exits can ensure you have enough staff members in the store. As a result, overstaffing and understaffing are less of a problem. Thanks to optimised staff scheduling, you can ensure your customers get the best customer service possible — and that your employees aren’t overwhelmed when the store is filled with customers. It also helps avoid downtime, where workers can feel bored or unproductive during working hours. Therefore, your staff will be just busy enough without feeling overworked.
When customers know that a store has a dedicated staff ready to answer their questions, they’re more likely to return. Prioritising staff scheduling ultimately creates customer loyalty. That’s a significant benefit, as customer retention is incredibly important for your store’s profit and growth. It makes more financial sense to retain the customers you already have than spend money trying to attract new ones, and foot traffic data helps with that.
How This Data Can Increase Retail Store Sales and Conversions
To boost sales and conversions, your customer experience, customer service and marketing efforts all need to be effective. Through tracking the customers who come into your store, you can grow in these areas.
How This Data Can Increase Retail Store Sales and Conversions
By being able to track the customer’s gender, age, past purchases and interests, you gain more insight into how to make their shopping experience meet all of their expectations. If your customers are satisfied with their experience, they’re likely to return and make more purchases in the future. Additionally, they’ll often engage in word-of-mouth marketing to spread the word about your business.
Employee & Staff Schedules
Counting store traffic in a jeweller’s store helps correct employee scheduling, which becomes beneficial for building relationships with customers during their customer journey. If there aren’t enough employees during peak times, you can’t create more personalised shopping experiences, build customer relationships, or make enough sales. When you schedule the right number of employees, customers have a one-on-one shopping experience, allowing sales employees to maximise conversions.
Retail Store Layout
Using footfall traffic counters also helps optimise store layout. For example, you can measure the effectiveness of highlighting pieces of jewellery that are on sale or are new in the store. Certain signs or display cases can focus on urging customers to check out the pieces and encourage them to make a purchase. Using heatmap data of the store can show which areas of the store customers visit most and which ones you could improve.
If customers are coming into your store and not making any purchases, further testing on the store layout can happen to see if there are areas to improve the shopping experience. As a result, you have a chance to design the perfect store layout that encourages customers to browse all of your products and make a purchase. A confusing, staggered store layout can prevent customers from even entering the store. Therefore, prioritising an accessible, streamlined layout is crucial for sales.
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