Case Studies
St George's Hall
St George's Hall
St George’s Hall is a building on St George’s Place, opposite Lime Street railway station in the center of Liverpool, England. Opened in 1854, it is a Neoclassical building which contains concert halls and law courts and is recorded in the National Heritage List for England as a designated Grade 1 listed building. The Grade 1 listed St George’s Hall sits within the heart of Liverpool in more ways than one; it is a place of congregation and celebration, offering a central location and a true sense of the city amidst incomparable surroundings.
This magnificent structure stands 169ft long and 74ft wide with a tunnel vaulted ceiling – the largest of its kind in the whole of Europe.
Established in 1854 as a grand hub for music festivals and the Civil and Crown courts, St George’s Hall has been at the very epicenter of Liverpool life ever since. After a £23m refurbishment, HRH Prince Charles befittingly reopened its doors on St George’s Day in 2007. In the years since, St George’s Hall has returned to its former glory as an unrivaled spot for world-class events, having hosted breath-taking spectacles from a live rooftop gig by Ringo Starr to the sleeping giants of Royal de Luxe and so much more.
The Hall hosts a great variety of free and paid public events and exhibitions all year round; from a range of fascinating, in-depth guided tours to mainstream music and comedy gigs. You may even be greeted by the cheers of wedding guests or the sight of corporate delegates on your visit, such is the multi-faceted magnitude of events that St George’s Hall entertains.
Smart Urban Sensing installed our world leading AI 3D people counters within St George’s Hall. Our people counting sensors are engineered with reliability and efficiency prioritized in every function of the device. Every aspect is designed with attention to detail, to ensure that our counters provide the most accurate 99% accuracy levels, most reliable, and most cost-effective solution that the market has to offer.
Why does St George’s Hall require Smart Urban Sensing Limited footfall data analytics?
In free and paid events and exhibitions, the number of people attending and visitors is of utmost value to the city council of Liverpool, there is a potential return in mind when organising an event or an exhibition -it could be generating leads, making money or enhancing brand image through PR activities. The only way organisers obtain the return they have in mind is by people attending these events and exhibitions.
The customer wanted to understand if trade fair and expo activities and efforts have a positive return in terms of marketing investment. Events and exhibitions are important grounds for businesses to make lasting impressions and present their products and services.
With the help of our highly advanced AI people counters, it is now possible for St George’s Hall to perceive and analyse the number of people attending the events and exhibitions, calculate their returns on investments and make strategic decisions accordingly.
Funding allocation from the city council of Liverpool required validation through accurate footfall and visitor data generated through our AI 3D Pro 2 people counting devices and our AI 3D Max footfall counter devices.
The main ideas behind an expo presence are lead generation and utilizing direct sales opportunities. Businesses want to evaluate if their marketing efforts for the events or expos are paying off in terms of ROI.
Along with lead generation, cost effective networking and marketing are inevitable outcomes of expo shows held within St George’s Hall.
Smart Urban Sensing fully installed the AI 3D Pro 2 counters at the entrance and exit of St George’ Hall and connected our highly accurate devices to the city council network infrastructure. This allowed the people counters to send real time messages and data across the network to our head office which allowed remote connectivity to our AI powered software to calibrate & set up the counters.
The data transmitted to a centralised server allows the client to receive an online V8 Analytics graphical and reporting portal.
AI 3D Max
AI 3D Pro 2
V8 Analytics Manager
Smart Urban Sensing provides people counters and footfall counters in retail analytics, retail data analytics and data retail with big data in retail by people counting sensor technology. Retail analysis and visitor counter for footfall counter for retail with customer counter and people counting system provide retail data analysis, retail predictive analytics and footfall analytics.
Benefits for St George's Hall
Analytics Data from the sensors allowed the customer to:
The Customer Can Now:
- Measure Real Time Traffic – They could now count the number of people entering and exiting your event or expo with 99% accuracy, in real time. Compare your hourly and daily traffic even with previous years’ traffic.
- Accurately detect people for a direct visitor count. Detects people with up to 99% accuracy.
- Distinguish individuals from groups, children from parents, or staff from visitors for a more refined traffic count.
- Measure visitor traffic and occupancy in real-time.
- Discover peak hours in which your event or expo generates most traffic.
- Manage promotions, other marketing activities and campaigns accordingly.
Measure Facility Usage
- Compare visitor traffic to different areas of your venue.
- Measure traffic throughout different entrances, passages, and floors.
- See where visitors congregate, and how long they spend in those areas.
Measure bi-directional traffic flow (whether visitors are entering vs. leaving an area).
- Measure detailed interactions to understand how key areas and halls are performing.
- Measure conversions and abandonment in areas such as cafes and shops within the hall.
- Measure interactions with different products, displays, and zones.
- Monitor queue times at security checkpoints, and entrances / exits.
Enhance marketing campaigns
Deliver targeted content to fans based on their behavior and location in the stadium. Understand how effective different campaigns are at driving fan attendance or in-stadium purchase decisions.
Popular Area Detection
Discover the popular areas your visitors are being attracted to within your events or expos. Understand the reasons behind the performance of these successful areas, and apply this knowledge to other areas to reach the same or higher performance.
Eliminate Risks
- Having the data on the number of people within a specific area is also very important to be prepared for emergency situations that can occur when a specific place is overcrowded. In crowded events and gatherings, it is very important to be prepared so that the risk of an unfavorable incident is eliminated.
- By using people counting data within St George’s Hall, organizers will know the overcrowded and less crowded areas within the venue. They can decide on the procedures that should be followed in the case of a medical emergency or in case of necessity of a rapid leave of the venue.
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