A combination of people counters, footfall counters and cloud based retail analytics systems were installed at more than 50 Body Shop stores, delivering retail store optimisation, improved store performance and improved sales KPI’s.
Our Case Study
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company.
Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided between those owned by the company and franchised outlets in more than 65 countries.
The Body Shop carries a wide range of products for the body, face, hair and home. The Body Shop claims its products are “inspired by nature” and feature ingredients such as marula oil and sesame seed oil sourced through the Community Trade program.
Smart Urban Sensing Ltd installed our flagship world leading people counters across a chain of The Body Shop Retail Stores.
With high quality installations across 50 + retail stores, data was centralised and delivered to the client via an online portal delivering high quality retail data analytics.
We delivered highly accurate and valuable footfall retail analytics data & key performance indicators such as sales conversion, visitor peak hours, high performance, and low performance stores, which enabled The Body Shop to improve the visitor experience and optimise store operations, enhancing sales across the chain of stores.
The Body Shop Stores are one of the UK’s biggest and best retailers with a chain of multiple stores nationwide. They were already aware of the benefits and importance of knowing their customer footfall and needed accurate footfall data to measure conversion rates, the success of marketing campaigns, sales events and trends over time.
They had previously tried out a 2d camera-based video analytics-based solution in a number of stores which provided inaccurate footfall data with high error margins in data. They found that these didn’t offer the accuracy and reliability that was needed so a new solution to measure accurate store traffic counts was sought. It needed to be accurate, unobtrusive, automated and within budget from the UK.
We implemented a pilot trial of our highly advanced footfall counter with AI embedded features in a few stores and data was delivered, monitored, and validated for accuracy over a period of time.
We provided and installed our AI 3D Pro 2 counters in each Body Shop store the intended architecture of the system would be that every site would have an AI 3D Pro 2 counter at the main entrance, with the data collated centrally at Head Office so that management teams could easily receive our V8 Analytics online portal reports across the whole chain of stores for The Body Shop.
The AI 3D Max counter was also trialed and installed in very high ceiling The Body Shop stores mainly situated within shopping malls.
Smart Urban Sensing project managed the installation with due consideration for the client’ constraints and dedicated an installation team solely to deliver this project over an agreed number of weeks. The installation needed to be carried out swiftly and smoothly and was delivered within the budget and timescale that had been agreed. To ensure smooth installations Smart Urban Sensing worked with TBS to gather site information for every store so that we were aware of the layout of the entrances so that we would arrive on site prepared with the correct equipment. This contributed to the quick delivery where a number of sites were installed each day.
AI 3D Max
AI 3D Pro 2
V8 Analytics Manager
Benefits for The Body Shop
Analytics Data from the sensors allowed the customer to:
Retail Store Optimisation & Improved Store Performance & Sales KPIs
Highly Accurate footfall and people tracking data was delivered in each store centralised at head office. The body shop stores use our people counting technology to analyse customer footfall and understand how customers move through their retail stores. This helps them optimise their store design to drive increased sales and improve customer satisfaction by understanding how customers navigate their stores. This technology uses AI to recognize humans installed in store entrances or other areas where high volumes of people pass through regularly. This type of analytics allowed the business to adjust staffing levels based on actual needs instead of just estimated estimates from surveys.
Improved Customer Experience
When The Body Shop implemented our AI-powered 3d technology to improve their customer experience, they created a unique shopping experience for each customer based on their preferences and behaviour. This kind of personalization can help increase customer satisfaction and reduce the number of complaints or returns. By analysing footfall data, the customer can now target relevant promotions at the right time.
Improved Operational Efficiency
When The Body Shop implemented our AI-powered 3d technology within stores, the retail operations can help boost efficiency by reducing manual tasks and increasing productivity by using predictive analytics tools that can predict future events based on past data. This allows the body shop to make better-informed decisions about staffing levels, stock availability, and inventory allocation in real-time without having to waste time gathering data manually or waiting for reports from vendors or suppliers.
Accurate Customer Footfall Analysis
When The Body Shop implemented our AI-powered 3d technology, our counters can analyse data from multiple sources such as sensors, CCTV cameras, door counters, and WI-FI signals from mobile phones to create a better picture of how people move around the stores. This will allow the retailer to improve their footfall analysis by identifying problem areas where there are too many people walking through or not enough people walking through at all. Our counters deliver 5 in 1 metrics and deliver data as historic based datasets in addition to real time footfall data and occupancy in each store.
Increased Revenue Thanks to Customisation
Our AI – 3D counters can analyse customer behaviour which allows the retailer to adapt the store layout based on what they find out. This will allow The Body Shop to focus on areas where they get the most store traffic or where customers spend the longest time looking at products. This will help in increased sales conversion rate and increase profits.
Better Product Marketing Within the Stores
Our AI-3D counters allowed the retailer to use data from customers’ mobile phones (WI-FI ) to determine which locations within their stores are most popular with retail store visitors and which ones aren’t getting enough attention from customers. This will allow them to decide whether they should move some of their inventory or merchandise into these areas so that they get more business from customers who might otherwise pass them by without stopping in the first place.
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